Anjos Studio · Case Study
Removals Company
Bicester, Oxfordshire
End-to-end digital build for a local removals business. Custom Wix Studio website, Google Ads management, and local SEO — driving measurable growth in traffic, rankings, and qualified leads.
FigmaWix StudioWeb Design & Dev
Local SEOGoogle AdsGoogle Analytics 4Localo
Results at a glance
3.1k
Users Jan–Apr 2026
+68.1% growth
577
Ad clicks generated
£0.21 avg CPC
28k
Ad impressions
£122 total spend
17+
Contact form leads
Organic & paid
69%
Local visibility score
Position 2 average
4.9★
Google rating
150 reviews
Website — Wix Studio
Custom built,
conversion focused
Full multi-page site designed from scratch. Homepage, service pages, location pages, About, Contact, and a Guides section with embedded video content. Mobile-optimised with quote forms on every service page.
Homepage
Contact / Quote form
Scope of work
01
Custom Wix Studio Website
Full site designed in Figma and built in Wix Studio. Homepage, service pages, location pages, About, Contact, and a Guides section with embedded YouTube content. Mobile-optimised with quote forms on every service page and clear conversion paths throughout.
02
Local SEO
Google Business Profile optimisation, on-page SEO structure, citation building via Localo, and keyword targeting across Bicester and Oxfordshire. Achieved Rank 1 for primary terms within weeks of launch with a 69% local visibility score.
03
Google Ads Management
Search campaigns targeting high-intent removals queries across Bicester and Oxfordshire. 577 clicks from 28,100 impressions at £0.21 average CPC — well below the UK removals industry average. Total spend: £122.
04
Analytics & Tracking
Google Analytics 4 setup with WhatsApp click tracking, form submission tracking, and full event monitoring across all traffic sources and conversion paths from day one.
Local SEO — keyword rankings
Rank 1 across
primary search terms
Top positions across all primary removals keywords using Google Business Profile optimisation and Localo citation management. 69% overall local visibility, average map pack position 2.
moving company bicesterRank 1
removals in bicesterRank 1
moving and storage bicesterRank 2
bicester removalsRank 3
removals bicesterRank 3
local moversRank 3
Localo — Profile dashboard
Localo — Keyword rankings
Google Ads performance
577 clicks.
£122 spent. £0.21 CPC.
Two active campaigns targeting removals queries across Bicester and Oxfordshire. £0.21 average CPC — well below the UK removals industry average. 84% of traffic via mobile, confirming mobile-first build was essential.
Traffic & analytics
3,100 users.
+68% growth.
Consistent upward trend from launch. +68.1% active users year on year. 531% increase in key conversion events. 17+ contact form leads captured. WhatsApp click tracked as second conversion path.
3.1k
Active users Jan–Apr (+68.1%)
101
Key conversion events (+531%)
2.6k
Users in last 90 days (+31.8%)
Google Analytics — Jan to Apr 2026
Last 7 days
Last 90 days
